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Honda and Dreamworks try out in-car VR entertainment experience




Honda and Dreamworks Animation have partnered up to demo a new augmented and virtual reality content and solutions test bed for an in-car experience.

The experience, Honda Dream Drive, uses a VR headset to immerse passengers in a VR world triggered by the movement of the car. A proof of concept version of the expeirence will be demoed at this year’s CES in Las Vegas.

Dreamworks and Honda have created a software development kit. which fuses live telematics data to feed in-vehicle entertainment, education and information apps that are synchronised with the motion of the vehicle, in real-time.

The prototype therefore enables passengers to jump into another world in VR during a trip as passengers in Honda vehicles. Dream Drive’s ultimate goal, the companies sai, ‘is to move beyond entertainment in the vehicle to entertainment for the vehicle’.

Honda originated the alliance with DreamWorks Animation through the Honda Developer Studio, its Silicon Valley-based open innovation initiative.  DreamWorks regularly collaborates with innovators to push the boundaries of interactive and digital entertainment with other leading companies.

“Entertainment in the car is rapidly changing as consumers rely more and more on personal devices and Honda sees new opportunities to create unique experiences for our customers,” said John Moon, developer relations lead at Honda Developer Studio.  “The collaboration with DreamWorks enables Honda to enhance the in-vehicle experience through new ways of delivering information and entertainment.”

“The idea is to evolve from parallel play to connected, cooperative play that connects passengers and drivers to their drive, each other and the world around them,” added Bryan Biniak, Entrepreneur in Residence at Nokia Growth Partners and co-developer of the Honda Dream Drive experience.

“We want vehicle time to include the ability to have heads-up interactive entertainment, educational and informational experiences as well as increased personal productivity.”


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